Search Engine Optimization, also referred to as SEO, is the process of optimizing your website to drive free, organic traffic from Google, Bing, and other search engines. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are sometimes used interchangeably, but they are in fact different. With SEM, you are paying Google to display your website in their results. Rather, SEO efforts are centered around developing high-quality, informative content that utilizes top-searched keywords and industry-related topics.
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