Content Marketing for Home Service Businesses

Content Marketing for Home Service Businesses

Content Marketing for Home Service Businesses

You’ve probably heard the phrase “Content is King” when it comes to digital marketing.  Which is absolutely true – content is what fuels organic growth and online brand awareness.  However, there’s a big difference between good, quality content and bad content and it’s easy to tell the difference.  Good content is educational, not promotional.  By producing a steady flow of good, helpful content, you become an authoritative source of information that matters to your customers.  The best, most effective types of content you should be creating include: 

Blog Articles
On-Page SEO
Landing Pages
Social Media
Email Marketing

How to Identify Good vs. Bad Content

Good content marketing doesn’t feel like marketing at all because you are truly providing the information people want and need in order to make informed decisions to solve their problems.

Good Content

Educational & helpful

Builds brand awareness and recognition

Earns trust & loyalty

Establishes brand authority and page rankings

Builds credibility

Has a message that resonates

Bad Content


Written just to stuff keywords

Non-relevant / inaccurate information

Poor visual presentation

Best practices for online marketing are always changing, but one thing that will never go out of style is creating and distributing good content that is helpful to your ideal customer. The experts at ServLocal can help you create and execute a content marketing strategy that positions you as THE authoritative source in your industry. Contact us for more information.

Rev Up Your Home Services Content Strategy

Drive free, organic traffic from Google, Bing, and other search engines.

First impressions are everything, we’ll help you put your best foot forward.

We make it easy to generate, manage and share customer reviews.


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