You’ve probably heard the phrase “Content is King” when it comes to digital marketing. Which is absolutely true – content is what fuels organic growth and online brand awareness. However, there’s a big difference between good, quality content and bad content and it’s easy to tell the difference. Good content is educational, not promotional. By producing a steady flow of good, helpful content, you become an authoritative source of information that matters to your customers. The best, most effective types of content you should be creating include:
Good content marketing doesn’t feel like marketing at all because you are truly providing the information people want and need in order to make informed decisions to solve their problems.
Educational & helpful
Builds brand awareness and recognition
Earns trust & loyalty
Establishes brand authority and page rankings
Has a message that resonates
Written just to stuff keywords
Non-relevant / inaccurate information
Poor visual presentation
Best practices for online marketing are always changing, but one thing that will never go out of style is creating and distributing good content that is helpful to your ideal customer. The experts at ServLocal can help you create and execute a content marketing strategy that positions you as THE authoritative source in your industry. Contact us for more information.