Search Engine Marketing for Contractors & Home Service Businesses

Search Engine Marketing for Contractors & Home Service Businesses

Search Engine Marketing

A strong local search presence is critical to success when you own a contracting or home service business. Over 90% of consumers use the Internet to search and shop locally. In order to keep up with this new kind of “always-connected” customer, your business must stay ahead of the curve in order to win new opportunities over your competition. That’s why ServLocal specializes in search engine marketing for contractors & home service companies throughout Ohio, Michigan & Pennsylvania.

No matter where your customer is, or what device they’re on, ServLocal will help you find your place at the top of local search results.  You can count on our experts to deliver real, measurable results that include attracting new customers, driving more calls and most importantly increasing sales. 

Our Proven SEM Strategies Include:

Pay Per Click Marketing

There are 2.4 million Google searches every minute, making it the most popular search engine – and the perfect place for advertising your home services business. With so much potential at searchers’ fingertips, wouldn’t you want your business’s website to be the first they see?
When managed properly, Pay Per Click campaigns are an extremely effective way to generate leads. At ServLocal – our paid search strategy is powered by extensive keyword research, data analysis and ongoing campaign optimization. All of which helps you increase conversions while reducing cost and waste.

Google Guaranteed With Local Service Ads

Google’s offering up some prime real estate to home service businesses thanks to their Local Service Ads (LSA). Local Service Ads are pay-per-lead ads that connect pre-screened, service-based businesses to local in-market customers. When a relevant search query is conducted, LSA’s appear at the very top of search results, above pay per click and the map pack.

Online Display

When you run a display campaign correctly, the result is mass brand awareness for your company. On their own, display campaigns don’t generate a lot of business. But when paired with other SEM strategies, display ads will elevate the performance of all campaigns. The key to a successful display campaign is using eye-catching graphics and a strong call-to-action.


Retargeting is a really powerful tool that reminds potential customers of your brand throughout their buying journey. Retargeting ads are delivered to people who visit your website, and then leave without taking action. The ads could show up in any number of places such as on a local news website, weather app, Facebook, etc. The goal of a retargeting campaign is to remain top of mind and help encourage a return visit to your website.

Drive Even More Traffic to Your Website

Drive free, organic traffic from Google, Bing, and other search engines.

In the digital age, content is king.  Expand your reach with email and blogging.

We make it easy to generate, manage and share customer reviews.


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