You’ve probably heard the phrase “Content is King” when it comes to digital marketing.  Which is absolutely true – content is what fuels organic growth and online brand awareness.  However, there’s a big difference between good, quality content and bad content and it’s easy to tell the difference.  Good content is educational, not promotional.  By producing a steady flow of good, helpful content, you become an authoritative source of information that matters to your customers.  The best, most effective types of content you should be creating include: